CLIENTS & WORK: Sport Clips
Sport Clips:
The “Guys Win” campaign reflects our strategy of positioning Sport Clips as the ideal haircut destination for men ages 18 to 49. The campaign promotes Sport Clips as offering a championship haircut experience in a “guy’s” atmosphere. The campaign is executed in a way that differentiates the types of messaging about the Sport Clips experience depending upon whether a given Sport Clips store is located in a new, developing or mature market.
The “Guys Win” campaign reflects our strategy of positioning Sport Clips as the ideal haircut destination for men ages 18 to 49. The campaign promotes Sport Clips as offering a championship haircut experience in a “guy’s” atmosphere. The campaign is executed in a way that differentiates the types of messaging about the Sport Clips experience depending upon whether a given Sport Clips store is located in a new, developing or mature market.
