CLIENTS & WORK: The Salvation Army – Austin Area
Salvation Army:
This campaign was the result of a shoot at the downtown Salvation Army shelter where we addressed the “perception vs. reality” gap concerning what the Salvation Army is all about. Most people perceive that the Salvation Army only operates during the holiday season, given the high visibility of the red kettles. In reality, our campaign showed that they are available to help people all year round, day and night.
This campaign was the result of a shoot at the downtown Salvation Army shelter where we addressed the “perception vs. reality” gap concerning what the Salvation Army is all about. Most people perceive that the Salvation Army only operates during the holiday season, given the high visibility of the red kettles. In reality, our campaign showed that they are available to help people all year round, day and night.
