MQ&C Services
Overview of Capabilities
MQ&C Advertising has evolved over the past 25 years from a full-service ad agency to an integrated advertising and marketing firm with research, market strategy, account services, media buying, and creative capabilities.
Research
We offer our clients multiple modes of market research. We excel at primary research such as focus groups, interviews, and questionnaires that gives our clients direct access to the thoughts and values of their prime target markets. We are also experts at secondary research techniques such as market segmentation, industry analyses and competitive research. We deliver research results to our clients in the form of powerful qualitative reports and incisive quantitative reports.
Market Strategy
Our meticulous research yields key strategic insights that serve to maximize each client’s marketing dollar while reaching the right target audience with the most impactful message. From ultra-targeted direct marketing campaigns to strategic ad placement, we deliver strategic guidance for our clients that is intelligent and actionable, yielding measurable results.
Account Services
MQ&C Advertising’s account executives build effective relationships with our clients. We prefer to engage with clients who are looking for a long-term strategic marketing partner. We can handle almost any type of scenarios for our clients, from periodic marketing campaigns to ongoing media placements. The common denominator in all that we do always remains the solid relationships we have with our clients. We assign one or more dedicated account executives and support staff members to each account to ensure that the optimal discovery, planning and execution goes into each engagement.
Media Buying
MQ&C Advertising employs some of the most knowledgeable and talented media buyers in the industry. Our longstanding relationships with scores of top media outlets nationwide allow us to negotiate extremely favorable media buys for our clients. Our media department can leverage our sophisticated, strategic market segmentation analyses in order to place ads in the media that best reaches our clients' top target market segments.
Creative
Our creative work has won numerous awards over the past 25 years. Why? We know how to serve up the most impactful message possible in a way that builds trust, creates brand awareness and fosters loyalty among our clients’ target audience. We created uncommon ads, commercials, direct mail, and web sites that are designed to win the attention and the right customers for our clients’ businesses.
